CREDIT: SMART PACKAGING - RELLANA HAIR

My friend Lindsay sent me these, she said that they reminded her of me. I am definitely a strange bird. I love the packaging, what a cute way to turn something so mundane as string into something so fun and creative.

"A highly cost-effective promotion for Rellana Hair®—a range of fringed yarn—with the potential to convince wool buyers directly at various points of sale. In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. Therefore, the packaging communicated the main use of the yarn: It is perfect for scarves and hats."

Credits Ogilvy & Mather Frankfurt